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WORKPLACE   |   COLLEGE PARK, GA
Chick-fil-A Support Center
Our ongoing work with Chick-fil-A was fueled by their desire as a company to incorporate their new brand and refined mission into their workplace.
We worked extensively with Chick-fil-A’s Campus Experience Team to breakdown their entire campus as a design strategy while generating experiential and thematic uniqueness from space to space.
For a company so fully steeped in both history and culture, the challenge was to balance their organizational complexity with their core spirit. As a result, we manifested a collection of touchpoints throughout their new office space where moments of delight, education, and interaction could occur.
Scope:
Strategy + Programming
Brand Audit + Research
Experiential Design
Flexible Display Systems
Sculptural Installations
Interactive Exhibits
Signage + Wayfinding
Production Coordination
Client: Chick-fil-A Corporate
Location: College Park, GA
Timeline: 6-9 months
Size: 150,000+ sf | 2 bldgs | 5 levels
Completed: 2017
© Gensler
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      73-acre corporate campus Scope included heavy Discovery and Research phase into CFA’s history Close collaboration with Smallwood and rest of design team 
Scope
New Business Pitch
Giving Stations
Discovery + Strategy
Interactive Displays
Experiential Graphics
 
        
        
      
    
    〰️
4 SOUTH
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4 MAIN
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5 MAIN
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TERRACE
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GIVING STATIONS
〰️ 4 SOUTH 〰️ 4 MAIN 〰️ 5 MAIN 〰️ TERRACE 〰️ GIVING STATIONS
CFA Archive
4 South | Blank Canvas | Design Studies
4 Main + Cafe | Design Concepts
Wayfinding | Design Concept
Giving Stations | Design Concepts
 
        
        
      
    
    Client: Chick-fil-A Corporate
Location: College Park, GA
Completed: 2017
Creative Direction: Amy Bixler
Design Team: Michelle Wright, Shayan Khalilahmadi, Steven Johnson, Whitney Weeks
Project Manager: Kate Hardman
Award: ASID GA 2020 Design Excellence Awards - Silver Award, Contract Branding
Architect: Smallwood
All imagery © Gensler
 
                         
            
              
            
            
          
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
              